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Miehling, Mathew, Buchanan, William J and Lawson, Alistair (2011) Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing. In: SCONE-the Scottish Networking Event, August 2011 , School of Computing, University of Glasgow. (Unpublished)
Full text not available from this repository. (Request a copy)Abstract/Description
This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the mechanisms that criminals might use in order to act fraudulently, and presents a framework that has been created in order to detect whether there is a risk from malicious affiliates. The work is funded by the FSA (Financial Services Authority), and aim to overcome some of the risks related to online fraud.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Affiliate marketing; detection frameworks; click-through; ID theft; |
| University Divisions/Research Centres: | Edinburgh Napier University, Institute for Informatics and Digital Innovation |
| Dewey Decimal Subjects: | 000 Computer science, information & general works > 000 Computer science, knowledge & systems > 005 Computer programming, programs & data > 005.8 Data security |
| Library of Congress Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Item ID: | 4640 |
| Depositing User: | Computing Research |
| Date Deposited: | 10 Oct 2011 11:16 |
| Last Modified: | 10 Oct 2011 11:16 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/4640 |
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