INSPIRING FUTURES

The paperback evolution: Tauchnitz, Albatross and Penguin.

McCleery, Alistair (2007) The paperback evolution: Tauchnitz, Albatross and Penguin. In: Judging a book by its cover: fans, publishers, designers and the marketing of fiction. Ashgate, pp. 3-18. ISBN 978-0754657316

Full text not available from this repository. (Request a copy)
Item Type: Book Section
ISBN: 978-0754657316
Additional Information: Scottish Centre for the Book
Uncontrolled Keywords: Paperbacks; Tauchnitz; Albatross; Penguin; mass-market consumption; brand marketing; designers;
University Divisions/Research Centres: Edinburgh Napier University, Institute for Creative Industries
Dewey Decimal Subjects: 000 Computer science, information & general works > 000 Computer science, knowledge & systems > 002 The book
Library of Congress Subjects: Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Item ID: 4508
Depositing User: Mrs Lyn Gibson
Date Deposited: 14 Jun 2011 14:57
Last Modified: 26 Oct 2011 15:06
URI: http://researchrepository.napier.ac.uk/id/eprint/4508

Actions (login required)

View Item

Edinburgh Napier University is a registered Scottish charity. Registration number SC018373