The paperback evolution: Tauchnitz, Albatross and Penguin.

McCleery, Alistair (2007) The paperback evolution: Tauchnitz, Albatross and Penguin. In: Judging a book by its cover: fans, publishers, designers and the marketing of fiction. Ashgate, pp. 3-18. ISBN 978-0754657316

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Item Type: Book Section
ISBN: 978-0754657316
Additional Information: Scottish Centre for the Book
Uncontrolled Keywords: Paperbacks; Tauchnitz; Albatross; Penguin; mass-market consumption; brand marketing; designers;
University Divisions/Research Centres: Edinburgh Napier University, Institute for Creative Industries
Dewey Decimal Subjects: 000 Computer science, information & general works > 000 Computer science, knowledge & systems > 002 The book
Library of Congress Subjects: Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Item ID: 4508
Depositing User: Mrs Lyn Gibson
Date Deposited: 14 Jun 2011 13:57
Last Modified: 26 Oct 2011 14:06

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