Developing a model of franchise business relationships.

Rahatullah, M K and Raeside, Robert (2008) Developing a model of franchise business relationships. Central Asia Business Journal, 1 (1). pp. 21-33. ISSN 1991-0002

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    The business to business (b2b) relationship literature
    shows that the features of business relationship such as control,
    support, cooperation and power act a little differently in
    franchise business. Information on, and identification of the
    actions in the franchise business relationship, that can increase
    or diminish trust and commitment between both partners, is also
    scarce. Furthermore, how can these actions contribute to,
    solidify relationship; attaining over all business development,
    adding value, achieving synergy, and competitive advantage?
    This paper will briefly review literature on the relationship of
    the franchisor and franchisee, investigating its elements, actions
    that deteriorate it and providing a background that how and
    why the conflicts occur. From this it will is hypothesised that
    certain actions of the parties in relationship and suggest a
    generic conceptual model that be adopted and applied by both
    partners in order to increase cooperation and work together for
    over all business growth. This will help to add value, achieve
    competitive advantage and growth. This model could be applied
    in any environment. This paper will act as catalyst for
    development of a model for franchise business introduction and
    growth in CIS.

    Item Type: Article
    Print ISSN: 1991-0002
    Uncontrolled Keywords: Franchise; business; relationships;
    University Divisions/Research Centres: Edinburgh Napier University, Employment Research Institute
    Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
    Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Item ID: 4383
    Depositing User: Mrs Lyn Gibson
    Date Deposited: 02 May 2011 16:29
    Last Modified: 02 May 2011 16:29

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