Developing a model of franchise business relationships.

Rahatullah, M K and Raeside, Robert (2008) Developing a model of franchise business relationships. Central Asia Business Journal, 1 (1). pp. 21-33. ISSN 1991-0002

Available under License Creative Commons Attribution Non-commercial.

Download (247kB)


The business to business (b2b) relationship literature
shows that the features of business relationship such as control,
support, cooperation and power act a little differently in
franchise business. Information on, and identification of the
actions in the franchise business relationship, that can increase
or diminish trust and commitment between both partners, is also
scarce. Furthermore, how can these actions contribute to,
solidify relationship; attaining over all business development,
adding value, achieving synergy, and competitive advantage?
This paper will briefly review literature on the relationship of
the franchisor and franchisee, investigating its elements, actions
that deteriorate it and providing a background that how and
why the conflicts occur. From this it will is hypothesised that
certain actions of the parties in relationship and suggest a
generic conceptual model that be adopted and applied by both
partners in order to increase cooperation and work together for
over all business growth. This will help to add value, achieve
competitive advantage and growth. This model could be applied
in any environment. This paper will act as catalyst for
development of a model for franchise business introduction and
growth in CIS.

Item Type: Article
Print ISSN: 1991-0002
Uncontrolled Keywords: Franchise; business; relationships;
University Divisions/Research Centres: Edinburgh Napier University, Employment Research Institute
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 4383
Depositing User: Mrs Lyn Gibson
Date Deposited: 02 May 2011 15:29
Last Modified: 02 May 2011 15:29

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics

Edinburgh Napier University is a registered Scottish charity. Registration number SC018373