The Dynamism of partner selection criteria in franchising.

Rahatullah, M K and Raeside, Robert (2009) The Dynamism of partner selection criteria in franchising. SAM Advanced Management Journal, 74 (4). pp. 36-47.

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The article presents a quantitative study of franchise firms in Great Britain on the selection process of potential franchisee, and its impact with the size, age, and type of business. The franchisor would be least attracted to the expertise and competence of the franchisee, and would look into the aspects of trust and security, managerial and financial ability, and flexibility. These factors would vary on the life cycle of the franchisor's business, especially to the businesses which are operating for six to eight years and are growing rapidly

Item Type: Article
Uncontrolled Keywords: Franchise operations; business type; technical competence; financial ability; managerial experience;
University Divisions/Research Centres: Edinburgh Napier University, Employment Research Institute
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 4381
Depositing User: Mrs Lyn Gibson
Date Deposited: 02 May 2011 13:59
Last Modified: 02 May 2011 13:59

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