From forecasting to drink and how we could be more sociable with business.

Gormley, Peter, MacMillan, Gordon and Canduela, Jesus (2002) From forecasting to drink and how we could be more sociable with business. In: 22nd International Symposium on Forecasting, June 2002, Dublin, Ireland.

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The presentation covers the developments in forecasting and market modeling within Scottish Courage Brands,
the major brewer in the UK take home market. It illustrates the joint development of new methods of demand
modeling with staff and post graduates from Lancaster and Napier Universities.
The areas covered will include regression modeling of the major factors affecting demand, developing
elasticities and cross-elasticities, and more recent developments on profit and promotional modeling.
Finally, there will be a focus on some benchmarking activity, and the wish to further develop a practitionerfocused
group within IIF to advance the application of forecasting in business

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Forecastin; market modelling; Scottish Courage brands; regression;
University Divisions/Research Centres: Edinburgh Napier University, Employment Research Institute
Dewey Decimal Subjects: 300 Social sciences > 330 Economics > 338 Production
Library of Congress Subjects: T Technology > TS Manufactures
Item ID: 4365
Depositing User: Mrs Lyn Gibson
Date Deposited: 27 Apr 2011 09:59
Last Modified: 27 Apr 2011 09:59

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