Forecasting in fast moving consumer goods organisations: a case study.

Canduela, Jesus (2010) Forecasting in fast moving consumer goods organisations: a case study. Lambert Academic Publishing. ISBN 978-38383 0092 4

Full text not available from this repository. (Request a copy)


The FMCG sector is a main contributor to many economies and increasingly finds itself operating in highly complex markets characterised by powerful and demanding customers. Little work has been conducted on the analysis of forecasting systems in FMCG organisations. While existing research reports on the accuracy of forecasts generated in these organisations it is argued that this is only part of the overall planning need in the FMCG sector. The lack of a real understanding of where forecasting fits in with the wider organisational requirements in a practical sense means that the academic theory is seldom used by practitioners, resulting in the continuance of the "theory-practice gap". In this book, a multi-method research approach based on a case study analysis of one of the UK's largest producers of beer (a typical FMCG) has been used to fully investigate the whole forecasting function, rather than simply assess the accuracy of forecasts generated. The contents of this book are of interest to operations managers, marketers in FMCG companies, buyers in large retail enterprises and academics working in these fields.

Item Type: Book
ISBN: 978-38383 0092 4
Uncontrolled Keywords: FCMG's; Fast Moving Consumer Goods; forecasting systems; theory-practice gap;
University Divisions/Research Centres: Edinburgh Napier University, Employment Research Institute
Dewey Decimal Subjects: 300 Social sciences > 330 Economics > 331 Labor economics
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor
Item ID: 4362
Depositing User: Mrs Lyn Gibson
Date Deposited: 26 Apr 2011 15:29
Last Modified: 22 Oct 2013 15:40

Actions (login required)

View Item View Item

Edinburgh Napier University is a registered Scottish charity. Registration number SC018373