How best to evaluate mobility management projects: can psychological theory help?

Carreno, Michael, Bamberg, Sebastien, Rye, Tom and Welsch, Janina (2010) How best to evaluate mobility management projects: can psychological theory help? In: World Association of Transportation Research (WCTR), 11-15 July 2010 , Lisbon .

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In order to persuade both policy makers and practitioners to adopt mobility management (MM) strategies there is a need for these decision makers to accept, understand and be able to predict (with confidence) their likely effectiveness. To satisfy these requirements there is a need for a greater understanding of how MM interventions affect individuals’ modal choice decisions and robust evaluation techniques that will allow any behavioural changes to be observed. This paper considers three key questions, namely; [1] Do mobility management type interventions work?, [2] How do MM interventions work? and [3] How best to measure their effects? The paper then suggests practical solutions as to how these issues can be addressed, in the form of a new standardised evaluation resource: MaxSUMO, which contains advice on the use of more robust evaluation methods (e.g. randomised controlled type designs) and the inclusion of theoretical diagnostic procedures based on a new theoretical behavioural change model (MaxSEM) to measure individuals’ stage positions (their susceptibility to change behaviour) and stage movement (progression towards actual behavioural change).

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Mobility management; behavioural change; evaluation methods; modal choice;
University Divisions/Research Centres: Edinburgh Napier University, Transport Research Institute
Dewey Decimal Subjects: 300 Social sciences > 380 Commerce, communications & transportation > 388 Transportation; ground transportation
Library of Congress Subjects: H Social Sciences > HE Transportation and Communications
Item ID: 4252
Depositing User: Computing Research
Date Deposited: 10 Mar 2011 11:55
Last Modified: 24 Apr 2012 10:28

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