Is stereotyping inevitable when designing with personas?

Turner, Phil and Turner, Susan (2011) Is stereotyping inevitable when designing with personas? Design Studies, 32 (1). pp. 30-44. ISSN 0142-694X

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User representations are central to user-centred design, personas being one of the more recent developments. However, such descriptions of people risk stereotyping. We review the genesis and application of personas and kindred representations, and discuss the psychological roots of stereotyping and why it is so powerful. It is also noted that user stereotypes may be broadly accurate. This raises a number of questions. On practical level, as stereotyping is deeply engrained and resistant to circumvention, what are the instrumental approaches to its avoidance? Or, do we simply hope that its effects are not particularly prejudicial or detrimental? We argue that stereotyping in the design of interactive technology may be usefully thought of as comprising a number of tensions (or dialectics).

Item Type: Article
Print ISSN: 0142-694X
Electronic ISSN: 1872-6909
Uncontrolled Keywords: design behaviour; design techniques; interface design; personas;
University Divisions/Research Centres: Faculty of Engineering, Computing and Creative Industries > School of Computing
Dewey Decimal Subjects: 000 Computer science, information & general works > 000 Computer science, knowledge & systems > 004 Data processing & computer science
Library of Congress Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Item ID: 3832
Depositing User: Computing Research
Date Deposited: 30 Aug 2010 14:59
Last Modified: 13 Dec 2012 14:46

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