MacPherson, Robin (2010) Is bigger better? Film success in small countries – the case of Scotland, Ireland and Denmark. In: 16th International Conference of the Association for Cultural Economics International, 9th-12th June 2010, Copenhagen, Denmark.
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Small European countries with low levels of film production might be expected to suffer from diseconomies of scale and other structural disadvantages that would tend to produce a lower ratio of ‘hits’ to ‘flops’ than larger countries. Analysis of Scottish, Irish and Danish data suggests that, despite significantly different levels of production, the distribution of ‘hits’ is in fact very similar and consistent with the Paretian distribution of audiences and revenues in major markets such as the United States and others. The skewed distribution of cinema audiences in Scotland, Ireland and Denmark appears to confirm the ‘scale independent’ importance of a small number of unpredictable high-performing ‘outliers’ in determining total and average audience/revenues. Analysis of overall production levels and aggregate audience share for domestic films in several small countries reveals a correlation that emerges once production exceeds a critical level. A predictive model of how revenues are distributed as production levels increase is tested. The implications of a consistent pattern of film success for film funding policy in small countries are discussed and avenues for further research suggested.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||Film production; economics; finance; scale independent; audiences; revenues;|
|University Divisions/Research Centres:||Faculty of Engineering, Computing and Creative Industries > School of Arts & Creative Industries|
Edinburgh Napier University, Institute for Creative Industries
|Dewey Decimal Subjects:||300 Social sciences > 330 Economics > 330 Economics|
700 Arts & recreation > 700 Arts
|Library of Congress Subjects:||H Social Sciences > HB Economic Theory|
|Depositing User:||Professor Robin MacPherson|
|Date Deposited:||14 Jun 2010 12:16|
|Last Modified:||10 Nov 2014 10:10|
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