Atton, Chris (1999) A Re-assessment of the alternative press. Media, Culture and Society, 21 (1). pp. 51-76.
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This article revisits the Comedia group's assessment of the alternative press as one of commercial failure. It examines the British alternative press of the 1990s and finds that, while financial exigency and anti-commercialism are still prevalent, new methods of reproduction and distribution have evolved that enable it to overcome the economic problems caused by such conditions. These methods are highly decentralized, relying on the sharing of resources and responsibility by editors, writers and readers. The findings suggest that Comedia's view is based on an inappropriate model of `market penetration' on the mainstream's terms, not on those of the alternative press. If instead the alternative press is considered as a co-operative enterprise based on alternative economic strategies firmly within the alternative public sphere, then there is reason for it to be considered a success
|Uncontrolled Keywords:||Comedia group; alternative media; radical news; mainstream press; economic problems;|
|University Divisions/Research Centres:||Faculty of Engineering, Computing and Creative Industries > School of Arts & Creative Industries|
|Dewey Decimal Subjects:||000 Computer science, information & general works > 070 News media, journalism & publishing|
|Library of Congress Subjects:||N Fine Arts > NE Print media|
|Depositing User:||Professor Chris Atton|
|Date Deposited:||08 Mar 2010 12:48|
|Last Modified:||12 Jan 2011 04:54|
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