Mabweazara, Hayes (2009) Regional identity and the politics of belonging in the consumption of Zimbabwe’s vernacular tabloid newspaper, uMthunywa in Bulawayo. Journal of African Media Studies, 1 (3). pp. 449-467. ISSN 2040-199X
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This paper is a qualitative study of the consumption of uMthunywa, a Zimbabwean state-controlled tabloid newspaper. It focuses on its Bulawayo readers who constitute the bulk of the paper’s readership and particularly explores the meanings and relevance of its content to their everyday lives. The study establishes that the paper constitutes a forceful alternative mediated sphere that cements a regional identity and accommodates feelings of belonging among a readership that feels disenfranchised and neglected by the ‘power bloc’. The newspaper has (re)kindled a relationship with readers through its use of the vernacular language, isiNdebele and the coverage of community issues that resonate with the readers’ everyday lives.
|Uncontrolled Keywords:||Regional identity; ethnic belonging; tabloid journalism; Bulawayo; isiNdebele;|
|University Divisions/Research Centres:||Faculty of Engineering, Computing and Creative Industries > School of Arts & Creative Industries|
|Dewey Decimal Subjects:||000 Computer science, information & general works > 070 News media, journalism & publishing|
300 Social sciences > 320 Political science
|Library of Congress Subjects:||J Political Science > JA Political science (General)|
|Depositing User:||Hayes Mabweazara|
|Date Deposited:||13 Jan 2010 10:10|
|Last Modified:||18 Dec 2012 12:17|
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