Do web pages have personalities?

Turner, Phil, Turner, Susan and Wilson, Leanne (2009) Do web pages have personalities? In: Designing beyond the Product –. Technical Research Center of Finland, pp. 53-60. ISBN 978-951-38-6339-5

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We are fundamentally social animals: we are geared to understanding each other; to gauging each other's moods and states of mind; and we are very adept at judging each others personalities. This ability to judge personality can also be generalized to a range of interactive technology including web sites. We present evidence that judgments of personality of different genres of website are not only internally consistent but are also correlated with perceptions of the sites' usability and aesthetics. It is proposed that this approach may be helpful in designing websites which are not only usable and attractive, but are also more predictable and better tailored to their target users. The vocabulary of personality traits should also support clearer communication between designers and clients.

Item Type: Book Section
Print ISSN: 1455-0873
ISBN: 978-951-38-6339-5
Additional Information: paper presented at ECCE 2009 - European Conference on Cognitive Ergonomics: Designing beyond the Product - Understanding Activity and User Experience in Ubiquitous Environments September 30, 2009 - October 2, 2009 in Helsinki, Finland
Uncontrolled Keywords: world wide web; webpages; internet; personality traits; interactive technologies; social animals;
University Divisions/Research Centres: Faculty of Engineering, Computing and Creative Industries > School of Computing
Dewey Decimal Subjects: 000 Computer science, information & general works > 000 Computer science, knowledge & systems > 006 Special Computer Methods
000 Computer science, information & general works > 000 Computer science, knowledge & systems > 005 Computer programming, programs & data
Library of Congress Subjects: Q Science > QA Mathematics > QA76 Computer software
Item ID: 3521
Depositing User: Computing Research
Date Deposited: 12 Jan 2010 15:33
Last Modified: 14 Jan 2013 16:15

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