(Mis)Communication and context for childhood vaccinations: a role for critical health psychology?

Kennedy, Catriona, Gray Brunton, Carol and Hogg, Rhona (2009) (Mis)Communication and context for childhood vaccinations: a role for critical health psychology? In: 6th International Society for Critical Health Psychology, 8-11 July 2009, Lausanne, Switzerland.

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Background: The promotion of childhood vaccinations is complex in the literature. Vaccination is important to ensure protection from infectious diseases but in developed countries rates for vaccinations have fallen in recent years. The Measles, Mumps and Rubella (MMR) controversy in the UK undermined public confidence and the communication of risk remains a challenging area. There is also limited understanding about local barriers to vaccination and much traditional research focused on one-off survey designs. Aims: To explore potential barriers and facilitators for childhood vaccinations amongst parents and health professionals in Edinburgh where health services are varied. Methods: An initial profile exercise was conducted using qualitative semi-structured interviews and focus groups with parents and health staff in Edinburgh. Thematic analysis was used to identify key themes within and across the data. Findings: Three emergent themes which implicated miscommunication about vaccinations were relevant: lay health beliefs which conflicted with health advice, communication and rapport between lay-professional and across professionals and the relevance of wider organisational issues in the health services. Negative past experiences with the health services influenced future vaccination decisions for parents. Conclusion: A contextual consideration of vaccination experiences is relevant for health services and the wider literature which has tended to focus on such decisions in isolation and supports ethnographic work elsewhere (Poltorak et al, 2005). These initial findings have relevance for other national vaccination campaigns in Scotland and also for critical health psychological understandings in risk (mis)communication and the challenges associated with vaccine promotion once trust has been affected.

Item Type: Conference or Workshop Item (Poster)
Uncontrolled Keywords: Childhood Vaccinations, (Mis)Communication, Context, Critical Health Psychology
University Divisions/Research Centres: Faculty of Health, Life & Social Sciences > School of Nursing, Midwifery and Social Care
Dewey Decimal Subjects: 300 Social sciences > 360 Social problems & social services > 362 Social welfare problems & services
100 Philosophy & psychology > 150 Psychology > 155 Differential & developmental psychology
Library of Congress Subjects: H Social Sciences > HV Social pathology. Social and public welfare
R Medicine > RJ Pediatrics > RJ101 Child Health. Child health services
Item ID: 2792
Depositing User: Dr Carol Gray Brunton
Date Deposited: 30 Jul 2009 10:27
Last Modified: 14 May 2015 15:36

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