The economic impact of a sporting event: a regional approach.

Greig, Malcolm and McQuaid, Ronald W (2004) The economic impact of a sporting event: a regional approach. In: European Regional Science Association Conference, 27th-30th August, University of Jyvaskyla, Finland.

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This paper aims to estimate the economic impact of a large one-day international sporting event on both a regional and a city economy. In addition, it seeks to investigate the regional origins of visitors to the event, and investigates the relationship between residence and expenditure. The importance of sporting events to regional economies is recognised, but can be difficult to quantify due to the scale and nature of the data required. This analysis draws on over 5,000 spectator interviews conducted at the five one-day rugby internationals (Scotland versus England, France, Romania, South Africa and Fiji) held in Edinburgh, Scotland, during 2002. As such it represents one of the largest databases of its kind in Europe. Spectators were asked about their expenditure, residence, accommodation and attitudes to future visits. Findings were triangulated using a parallel survey of business turnover. The survey data is used to estimate the economic impact on both the wide region (Scotland) and the city region (Edinburgh). Our findings indicate that each match may be worth around £20m to the Scottish economy and £12m to the city of Edinburgh economy. We argue that although this appears large, the methodology used may have resulted in an estimate that is slightly conservative if anything. This points to a greater need for local, regional and national government to exploit the potential that such events can have. We also found that the origin profile of spectators differs between matches, naturally reflecting the origins of the visiting crowd, but more importantly there are also notable regional differences in expenditure patterns among visitors from each nation. We examine the possible reasons for this and the implications for regional and city tourism marketing strategies.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Sporting event; Economics; Impact; Region; City; Visitor origins; Residence; Expenditure; Tourism; Marketing strategy;
University Divisions/Research Centres: Edinburgh Napier University, Employment Research Institute
Dewey Decimal Subjects: 300 Social sciences > 300 Social sciences, sociology & anthropology > 306 Culture & institutions
300 Social sciences > 330 Economics > 330 Economics
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HM Sociology
Item ID: 2414
Depositing User: Users 2 not found.
Date Deposited: 22 Aug 2008 10:24
Last Modified: 23 Oct 2014 13:21

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