The business case study: a suitable candidate for blended learning.

Gallagher, James (2006) The business case study: a suitable candidate for blended learning. Journal of Business Case Studies, 2 (4). pp. 5-18. ISSN 1555-3353

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The object of this paper is to examine the role the interactive, business case study plays in
deep, experiential, learning. To do this I draw both on experience built over twenty years of
writing and teaching by the case method and empirical study over a three year study with
MBA students. Although the fundamentals of case development may not have radically
changed expectations of quality, undoubtedly have. The tools of analysis available to the
user of the case demand better quality inputs. This has been aided by technology,
information systems, and communication systems that have enhanced both the quality and
timeliness of data available to both the writer and user of the business case study.
Likewise, expectations of the case developer have also undergone a paradigm shift from
passive and contenttransfer
oriented teaching methods to active and problembased
learning approaches which address interdisciplinary perspectives.

Item Type: Article
Print ISSN: 1555-3353
Uncontrolled Keywords: business case studies; experiential learning; problem-based learning; multimedia; information systems; blended learning; communication systems; technology;
University Divisions/Research Centres: The Business School > School of Management and Law
Dewey Decimal Subjects: 300 Social sciences > 370 Education
600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: L Education > LB Theory and practice of education
Item ID: 2159
Depositing User: RAE Import
Date Deposited: 07 May 2008 10:38
Last Modified: 19 Oct 2011 15:26

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