No attraction in strategic thinking.

Watson, Sandra and McCracken, Martin G (2002) No attraction in strategic thinking. International Journal of Tourism Research, 4 (5). pp. 367-378. ISSN 1099-2340

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This paper presents the findings from an exploratory study into managerial skill requirements in the Scottish visitor attraction sector. It provides an insight into the range, diversity and perceived importance of current and future skills. The main findings highlight a focus on operation skills, with soft people skills also seen as being important in the future. However, less emphasis was given to strategic skills, either now or in the future. Given the intensely competitive environment for visitor attractions, this finding is rather concerning as strategic thinking has been presented in the literature and by tourism experts as essential to maintain commercial viability

Item Type: Article
Print ISSN: 1099-2340
Electronic ISSN: 1522-1970
Uncontrolled Keywords: managerial skills; visitor attractions; Scotland; future; strategic; commercial viability;
University Divisions/Research Centres: The Business School > School of Management and Law
Dewey Decimal Subjects: 300 Social sciences > 330 Economics > 338 Production
600 Technology > 650 Management & public relations > 658 General management
300 Social sciences > 330 Economics > 331 Labor economics
Library of Congress Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor
Item ID: 2107
Depositing User: RAE Import
Date Deposited: 25 Feb 2008 11:42
Last Modified: 17 Jun 2013 10:43

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