Formal and informal referent groups: An exploration of novices and experts in maternity services.

Tinson, Julie and Ensor, John (2001) Formal and informal referent groups: An exploration of novices and experts in maternity services. Journal of Consumer Behaviour, 1 (2). pp. 174-183. ISSN 1472-0817

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Different social groups place varying emphasis on the importance of referent input. While referent groups are recognised as having a significant influence on purchase behaviour, attitude formation and information processing, the extent to which referent groups are a determinant in decision making is yet to be fully explored. Considering novice and expert users of the maternity services, this paper focuses on the significance of referent groups for women during the maternity process. This research produced interesting results, not least that novice and expert users, resident in lower ACORN areas are dependent on informal referent groups while novice users, resident in higher ACORN areas, are influenced by formal referent groups when making decisions regarding their care.

Item Type: Article
Print ISSN: 1472-0817
Electronic ISSN: 1479-1838
Uncontrolled Keywords: decision-making; influence; social groups; comparative and normative; maternity; ACORN areas;
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 600 Technology > 650 Management & public relations > 650 Management & auxiliary services
600 Technology > 610 Medicine & health > 610 Medicine & health
Library of Congress Subjects: R Medicine > R Medicine (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 2081
Depositing User: RAE Import
Date Deposited: 15 Feb 2008 15:09
Last Modified: 26 Aug 2013 15:24

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