Fostering knowledge management through the creative work environment: a portable model from the advertising industry.

Ensor, John, Cottam, Angela and Band, Christine (2001) Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27 (3). pp. 147-155. ISSN 01655515

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Within the knowledge-creating organisation, building communities of practice and allowing people to form social networks in order to disperse information is critical in order to foster creativity and innovation. It is argued that in order to exploit explicit knowledge and build an effective community of practice, there needs to be a work environment that encourages information sharing, creativity and innovation. The main approach of this research was to explore senior management’s perceptions of the positive and negative factors that foster or hinder the social work environment. A conceptual model designed by Amabile et al. [5] was used as a framework for a series of qualitative interviews with senior managers within the UK advertising industry. This research found that UK advertising agencies are organised in a manner that allows them to strongly reinforce the work dimensions that foster a social/creative work environment and, therefore, effectively utilise explicit knowledge. The factors that usually hinder the creative working environment of an organisation were largely lacking in these agencies. The findings support the argument that this highly creative industry does replicate best practice and can be seen as a benchmark for other organisations. However, it is argued that the advertising industry may be more applicable as a benchmark for other service-based industries and knowledge-based organisations, particularly in the new economy, rather than large production-orientated industries.

Item Type: Article
Print ISSN: 01655515
Uncontrolled Keywords: Knowledge management; social networks; information; creativity; innovation; advertising industry; service-based industry;
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 000 Computer science, information & general works > 020 Library & information sciences
600 Technology > 650 Management & public relations > 659 Advertising & public relations
Library of Congress Subjects: Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 2080
Depositing User: RAE Import
Date Deposited: 15 Feb 2008 14:58
Last Modified: 15 Feb 2011 12:49

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