Cottam, Angela, Ensor, John and Band, Christine (2001) A benchmark study of strategic commitment to innovation. European Journal of Innovation Management, 4 (2). pp. 88-94. ISSN 14601060

Abstract/Description

Describes the results of an empirical investigation of the FTSE 100 which was undertaken to ascertain whether UK industry is taking steps to address innovation at a strategic level within its organisations. In the research study, the appointment of staff with a specific responsibility for innovation was taken as an indicator of an organisation's strategic commitment to innovation. The findings revealed that a significant minority of these organisations had invested in personnel with a specific brief for innovation. These were: directors of innovation; managers of innovation and cross-functional teams. It is suggested that to maximise the benefits from innovation: it must be given a strategic direction; that relevant metrics be developed to measure the success of the innovation strategy; that organisations are educated on the holistic meaning of innovation; and finally, that there is a freedom from traditional hierarchical structures in the management of innovation

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