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Who is the wine tourist?

Charters, S and Ali-Knight, Jane (2002) Who is the wine tourist? Tourism Management, 23 (3). pp. 311-319. ISSN 0261 5177

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Abstract/Description

Both the wine and tourism industries have achieved high levels of growth within Australia in the 1990s, and are significant contributors to the GDP as invisible exports. In 1994, about 10 percent of the total international visitors made a visit to an Australian winery, an increase of 20 percent on the 1993 figures.Some researchers seek to explore wine tourism as a form of consumer behaviour in which wine lovers and those interested in wine regions travel to preferred destinations. Key researchers, in this emerging field of wine tourism, have commented on the lack of published research material available regarding the behaviour and characteristics of the winery visitor or the tourist.This paper addresses these issues by suggesting a model possessing three dimensions; purpose of visit, general tourist motivation and relationship to other tourist activities. With this model, it is possible to locate specific tourist activities, and thereby have a better understanding of what constitutes 'wine tourism'. It also considers whether or not specific cultural and geographic differences may have an impact on the segmentation of the wine tourist.

Item Type: Article
Print ISSN: 0261 5177
Electronic ISSN: 1879-3193
Uncontrolled Keywords: wine tourism; tourist motivation; Australian tourism; special interest tourism;
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 300 Social sciences > 330 Economics > 338 Production
300 Social sciences > 330 Economics > 331 Labor economics
Library of Congress Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > H Social Sciences (General)
Item ID: 2071
Depositing User: RAE Import
Date Deposited: 26 May 2008 19:36
Last Modified: 17 Jun 2013 16:00
URI: http://researchrepository.napier.ac.uk/id/eprint/2071

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