An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind?

Garrod, Brian, Leask, Anna and Fyall, Alan (2007) An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind? International Journal of Tourism Research, 9 (1). pp. 21-42. ISSN 1522 1970

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This paper compares and contrasts selected management practices among visitor attractions in Scotland, Australia, Canada and New Zealand. The catalyst for the study was the growing perception that management practices among visitor attractions in Scotland are becoming increasingly outdated and that the sector needs to learn from international best practice in this respect. A postal questionnaire was sent to all paid-admission visitor attractions in the four countries. In total, 1022 visitor attractions replied, representing an overall response rate of 41%. Chi-square analysis was then used to test various hypotheses relating to the uptake of these management practices. A key conclusion is that although management practices do vary significantly among the four countries, Scotland does not necessarily lag behind. Indeed, Scottish visitor attractions seem to lead the way in many respects. Meanwhile, the study finds no strong evidence to suggest that visitor attractions in the other three countries have indeed identified and are following a common international best practice.

Item Type: Article
Print ISSN: 1522 1970
Uncontrolled Keywords: visitor attractions: Scotland; best practice; pricing; revenue management; Australia; Canada; New Zealand; Chi-square analysis
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 300 Social sciences > 330 Economics > 338 Production
600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Item ID: 2050
Depositing User: RAE Import
Date Deposited: 04 Feb 2008 14:29
Last Modified: 19 Feb 2013 13:43

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