INSPIRING FUTURES

An investigation of hotel property renovation.

Hassanien, Ahmed (2007) An investigation of hotel property renovation. Property Management, 25 (3). pp. 209-224. ISSN 0263 7472

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Abstract/Description

The purpose of this paper is to present an empirically-based insight into the practice and perception of architects, interior designers and building contractors who make up the external parties involved in the hotel renovation process.

In the paper a survey is used to elicit and represent existing practices as well as external parties' perceptions regarding renovation as a product development tool in the hotel industry.
The paper reports findings of a survey conducted with external parties' firms in Egypt on the challenges of renovation in the hotel industry.

The paper shows that, from the interpretation of the data reflecting responses of the external parties' companies in Egypt, the analysis shows that “lack of money” and “limits by owners” are perceived by external companies to be the main obstacles to renovation in all hotel categories. Surprisingly, the training of the external parties did not include marketing and the majority were found to have a limited understanding of marketing concepts, such as new product development and innovation. All the external parties referred most frequently to their design being for “the client”, meaning the hotelier, however, rather than the hotel customer.

Item Type: Article
Print ISSN: 0263 7472
Uncontrolled Keywords: hotels; Egypt; renovation; marketing;
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 700 Arts & recreation > 720 Architecture > 728 Residential & related buildings
300 Social sciences > 330 Economics > 338 Production
300 Social sciences > 380 Commerce, communications & transportation > 380 Commerce, communications & transportation
600 Technology > 650 Management & public relations > 658 General management
Library of Congress Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
N Fine Arts > NA Architecture
Item ID: 2009
Depositing User: RAE Import
Date Deposited: 05 Jun 2008 11:34
Last Modified: 19 Feb 2013 14:14
URI: http://researchrepository.napier.ac.uk/id/eprint/2009

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