Hotel renovation within the context of new product development.

Hassanien, Ahmed (2005) Hotel renovation within the context of new product development. International Journal of Hospitality & Tourism Administration, 6 (2). pp. 63-98. ISSN 1525-6480

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This article reports the results of empirical research into the renovation practices adopted by hotels in Egypt, and the perception of general managers in this particular sector. Analyses of questionnaire results suggest that significantly different groupings exist within the respondent hotels studied with respect to the emphasis placed on the objectives, reasons, barriers, forces and process of renovation activities. The fundamental analysis of this paper is that renovation policy should be driven by an effective plan and guidelines adopted by the decision makers in the hotel. Despite the importance of renovation, owners do not value it as an important marketing tool. There is, therefore, a need for the continued development and investment in renovation in Egypt.

Item Type: Article
Print ISSN: 1525-6480
Electronic ISSN: 1525-6499
Uncontrolled Keywords: renovation; new product development; innovation; hotels; Egypt; hospitality
University Divisions/Research Centres: The Business School > School of Marketing, Tourism and Languages
Dewey Decimal Subjects: 700 Arts & recreation > 720 Architecture > 728 Residential & related buildings
300 Social sciences > 330 Economics > 338 Production
300 Social sciences > 380 Commerce, communications & transportation > 380 Commerce, communications & transportation
Library of Congress Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce
N Fine Arts > NA Architecture
Item ID: 2007
Depositing User: RAE Import
Date Deposited: 05 Jun 2008 10:13
Last Modified: 16 Apr 2013 14:57

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