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Hassanien, Ahmed (2005) Hotel renovation within the context of new product development. International Journal of Hospitality & Tourism Administration, 6 (2). pp. 63-98. ISSN 1525-6480
Full text not available from this repository. (Request a copy)Abstract/Description
This article reports the results of empirical research into the renovation practices adopted by hotels in Egypt, and the perception of general managers in this particular sector. Analyses of questionnaire results suggest that significantly different groupings exist within the respondent hotels studied with respect to the emphasis placed on the objectives, reasons, barriers, forces and process of renovation activities. The fundamental analysis of this paper is that renovation policy should be driven by an effective plan and guidelines adopted by the decision makers in the hotel. Despite the importance of renovation, owners do not value it as an important marketing tool. There is, therefore, a need for the continued development and investment in renovation in Egypt.
| Item Type: | Article |
|---|---|
| Print ISSN: | 1525-6480 |
| Electronic ISSN: | 1525-6499 |
| Uncontrolled Keywords: | renovation; new product development; innovation; hotels; Egypt; hospitality |
| University Divisions/Research Centres: | The Business School > School of Marketing, Tourism and Languages |
| Dewey Decimal Subjects: | 700 Arts & recreation > 720 Architecture > 728 Residential & related buildings 300 Social sciences > 330 Economics > 338 Production 300 Social sciences > 380 Commerce, communications & transportation > 380 Commerce, communications & transportation |
| Library of Congress Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HF Commerce N Fine Arts > NA Architecture |
| Item ID: | 2007 |
| Depositing User: | RAE Import |
| Date Deposited: | 05 Jun 2008 11:13 |
| Last Modified: | 16 Apr 2013 15:57 |
| URI: | http://researchrepository.napier.ac.uk/id/eprint/2007 |
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