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Effect of attribute perceptions on mode choice behavior in a transit market.

Wan, Quentin and Lo, Hong K (2005) Effect of attribute perceptions on mode choice behavior in a transit market. Journal of the Eastern Asia Society for Transportation Studies, 6 (2005). pp. 1740-1750. ISSN 1881-1124

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Abstract/Description

Random utility models are often used to model traveler mode choice behavior in the demand analysis of a transit system. Transit operators might base their policy and operations planning on these estimates. The choice probability of these models is expressed in terms of utility for all transit modes, which is in turn associated with the characteristics or attribute values perceived by each traveler. In practice, however, often observed or published attribute values (e.g., fare) rather than perceived attribute values are used to estimate the utility. In reality, perception biases of the actual attribute values are likely to happen due to lack of convenient access to information. Fare and travel time, for example, are often not precisely known to all travelers. Therefore, there are variations in the perceived transit service attributes among travelers. How these perception variations affect the choice behavior is not generally understood. Will the provision of perfect information, and therefore the removal of these biases in attribute perceptions, be beneficial to travelers, operators and the overall system? This study conducts some simulation experiments to explore these issues.

Item Type: Article
Print ISSN: 1881-1124
Uncontrolled Keywords: Travel mode choice; Perceived modal attributes; Fares; Travel times; Improved information; Simulations of effects;
University Divisions/Research Centres: Faculty of Engineering, Computing and Creative Industries > School of Engineering and the Built Environment
Dewey Decimal Subjects: 300 Social sciences > 300 Social sciences, sociology & anthropology > 304 Factors affecting social behavior
000 Computer science, information & general works > 000 Computer science, knowledge & systems > 005 Computer programming, programs & data
300 Social sciences > 380 Commerce, communications & transportation > 388 Transportation; ground transportation
Library of Congress Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
Q Science > QA Mathematics > QA76 Computer software
Item ID: 1972
Depositing User: RAE Import
Date Deposited: 20 Mar 2008 16:41
Last Modified: 05 Apr 2013 13:28
URI: http://researchrepository.napier.ac.uk/id/eprint/1972

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